Cookies & website storage

At Carpetrug, we use cookies and similar technologies to keep our website working properly, make shopping easier, understand how visitors use our store and measure the effectiveness of our advertising.

We believe you should have control over how your information is used. This policy explains which cookies we use, why we use them and how you can manage your preferences.

Our website is operated by Carpetrug LTD, trading as Carpetrug.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information, such as the items in your shopping basket, your login details and your cookie preferences.

Some cookies are essential for the website to work. Others help us understand how visitors use our store or measure the effectiveness of our advertising.

We may also use similar technologies, such as browser local storage, website tags and tracking pixels. Where relevant, the same privacy and consent requirements apply to these technologies.

2. Types of Cookies We Use

Our website uses the following categories of cookies and website storage.

Essential Cookies

These cookies are necessary for the website to function correctly.

They support services such as:

Shopping baskets and checkout.
Customer account access.
Payment processing and security.
Website authentication and fraud prevention.
Remembering your cookie consent choices.

Strictly necessary cookies do not require your consent where they meet the applicable legal requirements.

Preferences Cookies

Where used, these cookies remember choices that affect how the website appears or functions.

Non-essential preference cookies are managed according to the applicable consent or objection requirements.

Statistics Cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with our website.

Statistics cookies help us understand which pages are visited, how customers navigate our store and how we can improve the shopping experience.

We ask for your consent before using non-essential Google Analytics cookies.

Marketing and Advertising Cookies

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns.

These technologies may help us understand whether someone who interacts with a Google advertisement later completes a purchase.

We ask for your consent before storing or accessing cookies used for advertising measurement where consent is required.

You can accept or reject optional statistics and marketing cookies through our cookie consent controls.

3. WooCommerce and WordPress Cookies

Our online store uses WordPress and WooCommerce to manage products, shopping baskets, checkout sessions and customer accounts.

The following cookies may be used.

Cookie name	Purpose	Typical duration
`woocommerce_cart_hash`	Detects changes to your shopping basket	Browser session
`woocommerce_items_in_cart`	Helps maintain shopping basket functionality	Browser session
`wp_woocommerce_session_*`	Maintains your shopping session	Approximately 2 days
`wordpress_logged_in_*`	Keeps registered users signed in	Depends on login settings
`wordpress_sec_*`	Supports secure user authentication	Depends on login settings

Some cookie names contain additional characters or identifiers specific to our website.

These cookies are used when the relevant shopping, account or security features are accessed.

Disabling essential cookies may prevent shopping basket, checkout or account features from working correctly.

4. Google Analytics 4 (GA4)

We use Google Analytics 4, a service provided by Google, to understand how visitors use our website.

Google Analytics helps us:

Understand how visitors find Carpetrug.
Identify popular pages and products.
Analyse website and shopping activity.
Understand how visitors navigate our store.
Improve website usability and performance.

Depending on your consent choices, Google Analytics may use the following cookies.

Cookie name	Purpose	Default duration
`_ga`	Helps distinguish visitors	2 years
`_ga_*`	Maintains information about website sessions	2 years

Actual durations may differ because of our configuration and browser restrictions.

We use our cookie consent system to manage permission for non-essential analytics cookies.

Further information about Google’s privacy practices is available at:

https://policies.google.com/privacy

5. Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure how effectively our advertising campaigns lead to customer activity and purchases.

For example, this helps us understand whether someone who clicks a Google advertisement later places an order.

Depending on the configuration and your consent choices, Google Ads may use cookies and similar technologies to store advertising click information and measure conversions.

These may include:

Cookie name	Purpose	Duration
`_gcl_*`	Stores information used to attribute conversions to advertising interactions	Depends on Google tag configuration

Advertising measurement may also use browser storage and technical identifiers associated with advertisement interactions.

We request the relevant consent for optional advertising tracking.

Further information is available in Google’s Privacy Policy:

https://policies.google.com/privacy

6. Cookie Consent Management — Complianz

We use Complianz to provide our cookie consent banner and manage visitors’ preferences.

When you visit our website, you can choose to:

Accept: Allow optional cookies covered by your consent choices.
Deny: Reject optional cookies.
View Preferences: Review and manage available cookie categories.

Essential cookies remain active where necessary for website functionality.

Complianz may use functional cookies to remember your choices, including:

Cookie name	Purpose	Typical duration
`cmplz_functional`	Remembers functional-cookie preferences	Up to 12 months
`cmplz_statistics`	Remembers statistics-cookie preferences	Up to 12 months
`cmplz_marketing`	Remembers marketing-cookie preferences	Up to 12 months
`cmplz_preferences`	Remembers preferences-category settings	Up to 12 months
`cmplz_policy_id`	Records the applicable cookie policy version	Up to 12 months
`cmplz_banner-status`	Remembers whether the banner has been dismissed	Up to 12 months

These durations are typical and may differ according to our Complianz settings.

Complianz may also use browser storage to manage the consent banner.

7. Google Site Kit and Consent Mode

We use Google Site Kit to connect our WordPress website with Google services.

We have enabled Google Consent Mode through Site Kit and use the WP Consent API to help communicate visitors’ consent choices between compatible WordPress plugins.

Google Consent Mode helps Google Analytics and Google Ads adjust their behaviour according to your preferences.

Depending on the Consent Mode implementation, Google services may receive limited cookieless measurement or consent signals even when optional cookies are declined.

These signals may involve the processing of certain technical information without setting or accessing optional analytics or advertising cookies.

We use our consent management system to provide choices about optional analytics and advertising storage.

Further information about related personal data processing is available in our Privacy Policy.

8. Payment and Security Cookies

We use Stripe to process online payments securely.

Stripe may use essential cookies and similar technologies to support payment security, authentication and fraud prevention.

Examples include:

Cookie name	Purpose	Typical duration
`__stripe_mid`	Helps detect and prevent fraudulent transactions	1 year
`__stripe_sid`	Supports payment fraud prevention	30 minutes

Additional cookies or similar technologies may be used by Stripe depending on the payment method and checkout process.

Where these technologies are strictly necessary for secure payment processing or fraud prevention, they may be used without separate cookie consent as permitted by law.

For further information, please visit:

https://stripe.com/gb/privacy

9. Managing and Withdrawing Cookie Consent

You can control optional cookies through our cookie consent banner.

You may accept, reject or customise the available categories.

You can also change or withdraw your consent at any time using the Cookie Settings control on our website.

Changing or withdrawing consent will affect future use of the relevant optional tracking technologies. Cookies already stored in your browser may remain until they expire or are deleted.

You can also manage or remove cookies using your browser settings.

Most browsers allow you to:

View stored cookies.
Delete existing cookies.
Block cookies from selected websites.
Block all cookies.

Please note that disabling essential cookies may affect shopping baskets, checkout and customer account functionality.

You do not need to accept optional analytics or advertising cookies to purchase products from Carpetrug.

10. Third-Party Services and Privacy

Some cookies and similar technologies are associated with external service providers.

The main services used by our website include:

WooCommerce and WordPress: Shopping and account functionality.
Stripe: Payment processing and fraud prevention.
Google Analytics: Website statistics and performance analysis.
Google Ads: Advertising conversion measurement.
Complianz: Cookie consent management.

These providers may process information according to their respective privacy policies and our applicable arrangements with them.

For more information about how we collect, use, share and protect personal information, please read our Privacy Policy:

https://carpetrugco.com/privacy/

11. Cookie Duration and Policy Updates

Some cookies are deleted when you close your browser, while others remain until they expire or are removed.

The cookie durations shown in this policy are typical or provider-default values. Actual durations may vary depending on website settings, browser restrictions and service updates.

We review our cookie practices when adding or changing website features, plugins, analytics services or advertising technologies.

If we introduce new non-essential tracking purposes, we will update this policy and request fresh consent where required.

12. Your Privacy Rights

You may have rights under UK data protection law relating to personal information collected through cookies and similar technologies.

These may include rights to access your information, request correction or deletion, object to certain processing activities and withdraw consent where consent is used.

For details about these rights and how to exercise them, please read our Privacy Policy:

https://carpetrugco.com/privacy/

You can also contact us directly with any privacy-related questions.